Hisex White Layer Officially Launched in Pakistan by Noor Poultry Farms and Hendrix Genetics

Noor Poultry Farms (Pvt.) Ltd., in collaboration with Hendrix Genetics, has officially launched the Hisex White Layer in Pakistan. This globally acclaimed layer breed is widely known as the “Egg Machine”. It is acknowledged for its superior genetic performance, exceptional feed efficiency, and high-quality egg production.

Nationwide Launch Events for Hisex White Layer in Pakistan

The official launch events were successfully held in Islamabad, Lahore, Multan, and Faisalabad.. These gatherings brought together poultry experts, veterinary professionals, breeders, farmers, and industry leaders from across the country.

Dr. Rafael Lira, Senior Technical Specialist at Hendrix Genetics, delivered a detailed technical presentation highlighting the scientific breeding, performance traits, and management benefits of the Hisex White Layer. Participants engaged in insightful discussions on farm performance, nutrition, and rearing conditions that optimize the productivity of this world-class layer.

Industry Experts Praise Noor Poultry’s Vision

Prominent personalities, including Mian Sohaib Javed, Dr. Hassan Sarosh, Saad Sadiq, Dr. Asim Mahmood Khan, Haseeb Akram, Malik Muhammad Sharif, Dr. Faisal Shahid, and Dr. Sajjad Arshad, attended the events. They praised Noor Poultry’s leadership and innovation in reintroducing a scientifically advanced and performance-proven layer breed to Pakistan.

Chairman Noor Poultry Mr. Farhaj Sarwar, CEO Ms. Neha Sarwar, and Director Mr. Arsalan Sarwar were also present, reaffirming the company’s commitment to modernizing Pakistan’s poultry sector.

Technical Excellence of Hisex White Layer

The Hisex White Layer stands among the most efficient commercial egg-laying breeds globally. It is genetically designed to combine high egg output, excellent feed conversion, and durable eggshell quality.

According to COO Noor Poultry Sohail Ahmed, this breed lays more eggs per bird with less feed. Its feed conversion rate (FCR) is recorded at only 2.03 kg of feed per kg of egg mass, placing it among the world’s most feed-efficient layer breeds. Each bird can produce an average of 484 eggs during its production cycle, with peak production reaching up to 97%.

The eggshell strength — measured at around 4,150 grams per square centimeter — minimizes breakage during handling, packaging, and transportation. This feature makes the Hisex White Layer ideal for commercial egg export, ensuring consistent quality from farm to market. Hisex White Layer in Pakistan will strengthen more business opportunities in layer farming.

Dr. Rafael Lira explained that Hisex genetics emphasizes balanced body weight, feed efficiency, and longevity in lay.
He said the birds maintain steady production even under challenging environments, ensuring uniform egg size and color throughout the cycle. Their calm temperament and strong immune response also reduce management stress and improve overall flock health.

Dr. Arif Malik further added that field trials in Pakistan confirmed the breed’s adaptability to local climatic conditions. He noted that Hisex White performs efficiently under high temperature and humidity, maintaining stable performance and feed intake when managed with proper ventilation and balanced nutrition.

More About Hisex White Layer

About Hendrix Genetics — Global Leader in Poultry Breeding

Hendrix Genetics, headquartered in the Netherlands, is a global multi-species animal breeding company specializing in poultry, aquaculture, swine, and turkey genetics. Operating in over 25 countries and supplying to more than 100 markets, the company is recognized for its scientific research, advanced breeding programs, and commitment to sustainability.

Poultry Vaccination Schedule for Layer, Broiler and Breeder

The Hendrix Genetics Layer Business Unit focuses on genetic lines like Hisex White, Bovans, Dekalb, and Isa Brown, all developed through data-driven selection and genomic innovation. These breeding programs prioritize high persistency in lay, improved feed efficiency, and egg quality stability over long production cycles. By using precision breeding technologies, Hendrix Genetics ensures that farmers worldwide achieve better profitability, stronger bird health, and lower environmental impact.

More About Hendrix Genetix

Noor Poultry’s Commitment to Modern Layer Farming

Noor Poultry Farms (Pvt.) Ltd. is one of Pakistan’s leading companies specializing in poultry breeding, layer management, and genetic improvement. The company’s mission is to empower local farmers through access to international-standard breeds, hands-on training, and technical support.

Dr. Asuf Mehboob But announced that Noor Poultry will soon launch technical workshops and farmer training programs to promote best management practices for Hisex birds. Layer bookings for January 2026 are already open, indicating strong market demand for Hisex White Layers in Pakistan.

A New Chapter for Pakistan’s Poultry Industry

The collaboration between Noor Poultry Farms and Hendrix Genetics represents a turning point for Pakistan’s layer sector. It introduces scientifically bred, high-yielding birds that can improve farm economics and enhance export potential. Experts believe that Hisex White Layer in Pakistan will become the benchmark for modern layer farming, combining genetics, efficiency, and profitability in one breed.

More About Noor Poultry

Editor In Chief

Dr. Jassar Aftab is a qualified Veterinarian having expertise in veterinary communication. He is a renowned veterinary Journalist of Pakistan. He is veterinary columnist, veterinary writer and veterinary analyst. He is the author of three books. He has written a number of articles and columns on different topics related to livestock, dairy, poultry, wildlife, fisheries, food security and different aspects of animal sciences and veterinary education.

See Full Bio