Role of Pakistan and Potential in the International Halal Market
Pakistan has potential to Lead International Halal Market. Naseeb Ahmed Saifi highlighted the meat export potential of Pakistan. He highlighted the different pockets of market in different countries. Pakistan has conventional livestock farming system. It has a developed system of export of halal meat. This article is written by Nasib Ahmed Saif, Meat Exporter and Industrialist.
پاکستان سے چائنہ کو ہیٹ ٹریٹڈ گوشت ایکسپورٹ، آرگینک میٹ کمپنی جنوبی ایشیاء کی پہلی کمپنی
حکومت حلال فوڈ کی ایکسپورٹ کے فروغ کے لئے اقدامات کرے ۔۔ چیئرمین میٹ ایکسپورٹرز ایسوسی ایشن
ملائیشیا حلال گوشت کی بڑی مارکیٹ، پاکستانی تاجر حلال گوشت برآمد کرنے کی ممکنات کا جائزہ لیں
International Halal Market
The global halal market is the emerging and fastest-growing consumer segment of the international trade which is estimated at $ 3 trillion at present, growing from $635 billion in 2010, and is forecast to reach $ 3.2 trillion by 2023. According to the Organization of Islamic Countries (OIC), the overall spending on the halal sector in the world remained at about $3.15 trillion in 2014 (as per latest available figures) representing 2.6% market share of total spending in the world.
The industry is largely dominated by consumer items ranging from processed foods and beverages to the pharmaceuticals, fashion and cosmetics. Among halal goods, halal food has grabbed the largest market share of about 36% in the overall halal industry, reflecting its upward trend in the world. Presence of Trillion-Dollar Halal Food Market Being the largest segment in the halal industry; the increasing demand for halal food is evident with total spending of $ 1.13 trillion on halal Food and Beverages (f&b) out of global spending of $ 6.75 trillion on the Food and Beverages during 2014; representing its market share of 16.7%.
Muslim Countries
The Muslims are expected to make around 26% of the world’s population by 2020, thus their spending on halal F&B is projected to be at $ 1.59 trillion occupying 16.9% of the market share. The augmented demand for halal food has made it a lucrative business activity to invest and earn profits. Livestock experts believe that Pakistan can earn Rs50 billion foreign exchange annually by exporting halal meat and Rs40 billion by exporting sacrificial animals on Hajj. The overall volume of exports of halal meat is more than $3 billion and Pakistan has nearly six per cent share in it.
Pakistan in International Halal Market
To take advantage of such a big potential market, Pakistan needs to mobilize all the institutions working for trade and export development to focus on those markets which have large population and higher meat consumption rates to enhance halal meat exports from Pakistan. China, Turkey, Malaysia, Indonesia, Central Asian States and other such countries which have a large population and considered as heavy importers of meat and meat products from around the world should be targeted instead of targeting only Arab countries. For these purposes, commercial officers posted in the above-mentioned countries must be given annual targets of growing exports while meat exporters and processors should be supported to participate in business exhibitions and fairs.
Pakistan as an Islamic country has all the potential to become a leader in this sector with special emphasis on Halal and processed meat. Nevertheless, despite all these facts, meat exporters of Pakistan are facing furious competition from their counterparts like India, Brazil and Africa. Governmental support for meat export sector is scarce, even the procedures to handle meat exports are troublesome. The government should pay attention to these hiccups besides arranging repatriation of money of livestock exporters stuck abroad due to the default of certain buyers.
To make room in the trillions of dollars halal products market, practice of allocating Live Animal Export Special Quotas should be abolished and only value-added products of livestock should be allowed to export.
