Press conference about Loose Milk Campaign
Press conference about Loose Milk Campaign of PMA in Islamabad Press Club | کھلے دودھ کے خلاف اشتہاری مہم کے حوالے سے نیشنل پریس کلب اسلام آباد میں پریس کانفرنس
کھلا دودھ یا پیکٹ والا ؟؟ خصوصی انٹرویو
The Prime Minister of Pakistan is appealed to take notice of the advertising campaign being run by the Pakistan Medical Association against raw milk. Those funding these advertisements should be exposed and action should be taken against them. It should be seen whether there is any mafia or cartel behind it. These views were expressed by the Dairy and Cattle Farmers Association of Pakistan and the Islamabad Fresh Milk Association in a joint press conference.
It was further said in this press conference held at the National Press Club, Islamabad that it is not the job of the Pakistan Medical Association to promote any specific product. The Medical Association should run a general awareness campaign regarding the quality of milk, we will also be part of this campaign together with them. But it is not at all appropriate to ask people to stop drinking raw milk and use only boxed milk. It should be the will of the press to decide what kind of product they want to buy. It was further said that if someone wants to promote a product, they should not use a sacred profession like medicine and run advertisements in their own name. Doctors across Pakistan have a responsibility to not let their association be held hostage by a few doctors and to protect their profession from the stigma of being “for sale” through such advertisements. After legal consultation, a notice is being sent to the Pakistan Medical Association for spreading hateful content about raw milk and promoting a specific product in the market.
The participants further said that the people of Pakistan are poor and in the majority. It will be very difficult for consumers to pay the additional cost of packaging the production here. 95% of the market in Pakistan is raw milk. There are institutions to check the production and quality of this milk. Action should be taken against those who adulterate raw milk and make and sell fake milk according to the law. From a shopkeeper to big companies with chests and walls, production audits should be conducted on all of them to ensure the quality of milk. Substandard dry milk and whey powder comes to Pakistan through smuggling and import, what action are the institutions taking against this? The Competition Commission of Pakistan should take notice that doctors are influencing the market by promoting one product over another and creating space for a specific product. We demand the government to immediately stop these advertisements or else we will approach the court.
تازہ دودھ کے خلاف تشہیر کرنیوالے چینلز کو پیمرا کی وارننگ، مستقبل میں ایسا مواد نشر نہ کیا جائے
